Have you ever noticed how OOH (out-of-home) advertising grabs our attention even when we’re on the move? From billboards to bus shelters, OOH advertising has the power to reach a vast audience and influence their purchasing behaviour. If you’re planning to use OOH billboards in Montreal to promote your brand, you need to take advantage of the latest digital trends and use creative marketing tactics to ensure your campaign stands out from the crowd. In this blog, we’ll explore five creative strategies that’ll help you make the most of your Montreal OOH billboards.
1. Use Location-Based Advertising:
One of the most significant advantages of digital out-of-home advertising boards is that they can target your audience based on their location. For instance, if you have a restaurant in the downtown area, you can run campaigns promoting your happy hour deals for people leaving the office or heading to a game. This approach not only ensures the right message reaches the right audience, but it also maximizes your marketing budget.
2. Interactive Billboards:
Interactive billboards are a fantastic way to engage your audience and create an emotional connection with them. You can add a touch screen, mobile NFC, or QR codes to your OOH advertising Montreal to offer your audience a unique experience. Not only will this increase customer engagement, but it’ll also create a buzz, generating more social media impressions.
3. Leverage User-Generated Content:
One of the latest trends in OOH advertising is leveraging user-generated content. For instance, you can create a hashtag for your campaign and encourage people to share their experiences with your brand on social media. You can then display this content on your digital billboards in real-time, increasing customer engagement and providing social proof.
4. Dayparting:
Dayparting is the practice of scheduling ads during specific times. For example, if you have a coffee shop, you can schedule your ad to run during morning rush hours when people are heading to work. This increases the chances of your message being seen by the right audience at the right time.
5. Out-of-the-Box Design:
The design of your OOH advertising Montreal is just as important as the messaging. Your billboard needs to stand out from the crowd. Consider using out-of-the-box design elements like 3D visuals or augmented reality to make your billboard more eye-catching and increase brand recall.
Conclusion:
Making the most of your Montreal OOH billboards requires a combination of creativity, technology, and strategic planning. By using location-based advertising, interactive billboards, leveraging user-generated content, dayparting, and out-of-the-box design, you’ll increase customer engagement, improve brand recall, and ensure your ad campaigns are seen by the right audience at the right time. Get in touch with us at All Vision to learn more about how we can help you make the most of your OOH advertising campaigns.