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digital out of home advertising boards Canada | digital out of home media billboards USA
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Creative Specifications

DOOH Best Practices

Want to make your digital billboards better? Here are a few simple tips that will help ensure your message gets across with clarity on digital out-of-home.


BE SIMPLE

Concept is key! Your audience will spend only a couple seconds with your ad so don’t complicate things. Make those seconds count!

BE BOLD

High contrast, eye-catching photos with large and clear text work best.

BE ORIGINAL

Nobody remembers a boring ad. Stick to 1 idea and make sure it‘s a good one!

 

Do

  • Do use large, bold, high contrast, & sans-serif fonts
  • Do use large photos and imagery
  • Do use less than 7 words
  • Do stay consistent with your brand across multiple platforms
  • Do convey a single concept

Don’t

  • Don’t use subtle or small text, layer transparencies or textures
  • Don’t use too much whitespace.
    White on digital billboards is very bright and can flood the design
  • Don’t forget to proof.
    Check your designs by exporting them to the actual size and stand back. Pretend they’re a football field away and evaluate
TWO SIMPLIFIED SIZES
1056 x 288 (Hwy) | 644 x 196 (Bridge)

Allvision’s entire digital out-of-home inventory can be displayed as 1 of 2 simplified creative spec sizes.

  • Size:

    1056px x 288px (W x H)
    644px x 196px (W x H)

  • Colour:

    RGB

  • Format:

    JPG / PNG

  • Name:

    CampaignName_Advertiser_VariantLetter(A)

Please submit all creative in each simplified size to: adops@allvision.com

*For campaigns running in QC, we must receive a French language version.


Working creative must be received two business days prior to launch.

Though these 2 simplified sizes will fit all screens across our network, if desired you may find individual board specifications on our Product Sheets available through our website.

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