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Cottage Country Coverage


July 7, 2021

Demand for properties in Ontario’s Cottage Country has skyrocketed during the pandemic.
The search for a COVID-friendly vacation destination has caused prices across Ontario’s resort areas to surge to record levels. Unprecedented work flexibility, closed borders, and a general desire for outdoor recreation space leads experts to predict that this trend will continue to grow in 2021.

With record property sales, comes an increase in travel traffic during the spring, summer, and fall months – culminating around traditional cottage long weekends, such as Victoria Day, Canada Day, the August Civic Holiday, and Labour Day. With seasonal residents representing roughly 80% of the population for regions such as the Township of the Muskoka Lakes, significant levels of movement can be expected on our major roadways.

Allvision’s digital highway network offers the perfect coverage for capturing the cottage-going audience leaving and returning to the GTA.

With exclusive placements on Ontario’s 400-series highways, including the 401, 403, 407 and 427, Allvision reaches the weekly cottage commuter
on route to top destinations such as the Kawarthas, Haliburton and Muskoka. Our Mississauga bridge board network covers drivers on some of the city’s busiest roadways, including the affluent neighbourhoods of Credit Pointe, Credit Mills,and Streetsville.

Driving data (represented by red line) showing difference between pre-pandemic and current driving levels. Spikes in driving are apparent in the spring and summer months. (Apple Mobility Trends)

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