BE SIMPLE

Concept is key! Your audience will spend only a couple seconds with your ad so don’t complicate things. Make those seconds count!

BE BOLD

High contrast, eye-catching photos with large and clear text work best.

BE ORIGINAL

Nobody remembers a boring ad. Stick to 1 idea and make sure it‘s a good one!

Do

• Do use large, bold, high contrast, & sans-serif fonts
• Do use large photos and imagery
• Do use less than 7 words
• Do stay consistent with your brand across multiple platforms
• Do convey a single concept

Don’t

• Don’t use subtle or small text, layer transparencies or textures
• Don’t use too much whitespace.
  White on digital billboards is very bright and can flood the design
• Don’t forget to proof.
  Check your designs by exporting them to the actual size and stand back. Pretend they’re a football field away and evaluate